Local marketing strategy review by Your Page First
ABOUT STEVE LACOUR

The way people choose has changed.
What makes a business worth choosing hasn’t.

For more than 25 years, my career has taken me from Europe to Silicon Valley to the South Sound, helping businesses make their value easier to see, their reputation easier to trust, and their offerings easier to choose.

I’ve worked everywhere from 3-person startups to 300,000-person global companies — as a founder, an “army of one,” and inside companies like GE and Workday.

Z
25+
Years

Building visibility,
authority & demand

Z
$1M+
New Sales

Generated through
market expansion

Z
MULTI-MILLION $
Businesses Built

From new product
launches to market leaders

Z
100K+
Prospects

Nurtured through systems
I designed and built

Z
500+
Companies

Sold to at
Workday

Experience That Spans 3 To 300,000 Employees

Startups to public tech giants.

3 People

I’ve co-founded a company, worked as an “army of one,” and led marketing programs inside companies like GE, Novell, and Workday—reporting directly to CEOs and CMOs.

I’ve operated at every stage, in every size of business, and across every go-to-market challenge.

$

300,000 People

WHAT 25+ YEARS OF EXPERIENCE BRINGS TO YOUR BUSINESS.

YOUR BUSINESS FIRST. NOT A PLAYBOOK.

I start by looking at your business from the outside, then dig in to understand what genuinely makes you different — and where that value isn’t being seen or supported by evidence.

STRATEGY AND EXECUTION. FROM THE SAME PERSON.

I’ve spent much of my career as an “army of one” — developing the strategy and doing the work. When you work with Your Page First, you work directly with me.

FOCUSED ON GETTING YOU CHOSEN.

I’ve built businesses, launched products and sold to customers myself. I don’t measure success by marketing activity. The goal is to make your reputation easier to find, understand and trust so the right customers are more likely to choose you.

I DON’T BELIEVE GREAT LOCAL FIRMS SHOULD BE OUTSPENT AND OVERLOOKED.

Some of the best builders, remodelers, architects and craftspeople aren’t the businesses with the biggest marketing departments. They’re the ones that have spent years earning their reputations through the quality of their work.

Yet they can still be drowned out by competitors with bigger advertising budgets and more aggressive marketing.

One thing 25+ years in marketing has taught me is that you don’t always have to outspend a competitor to outperform them. You have to make your value easier to see, your reputation easier to trust and the evidence behind it harder to ignore.

AI has changed where that competition is taking place. It doesn’t automatically know what your customers and community already know about you.

That’s why I created Your Page First.

LOCAL MARKET AUTHORITY FRAMEWORK

LOCAL MARKET AUTHORITY

Own the local market in the new AI-driven discovery environment.

DIGITAL ENVELOPE

Make your reputation airtight across every digital surface that influences buying decisions.

CUSTOMER PROOF

Turn reviews, case studies, and real results into the evidence AI and buyers trust.

HIGHER-VALUE PROJECTS

Stop competing on price and start winning the projects that grow your business.

MY CAREER STARTED WITH CODE

I actually started my career writing software.

Somewhere along the way, I became more interested in why people choose technology than in writing it.

That curiosity has followed me ever since — through startups, global companies and now the local businesses I work alongside in the South Sound.

I LIVE HERE. I CARE HERE.

After a career that took me from Europe to Silicon Valley, I now call Gig Harbor home.

Serve the Sound grew from the same belief behind Your Page First: exceptional local businesses deserve to be easier to discover and support.

SERVE THE SOUND

A portion of Your Page First revenue supports this work that keeps our region strong.

It also continues something I’ve done throughout my career, including leading five pro-bono service teams helping nonprofits strengthen their marketing, websites and business systems.

Testimonials

“I had the pleasure of working with Steve Lacour for over 12 years, and his expertise in marketing, analyst relations, content strategy, and integrated marketing was second to none. Steve is a strategic, creative, results-driven leader who always put the customer first. He was a collaborative partner, impactful leader, and a true force multiplier.”

KELLY BARMBY | Chief Marketing Officer, Workday

“Steve is a consummate marketing professional with versatility, customer empathy and leadership skills that are unmatched. He combines strategic vision with a commitment to execution.”

THOMAS YOUNG | VP Client Success

ABOUT FAQ

What did you do before starting Your Page First?
Have you always worked with small businesses?
What kinds of results have you delivered?
What does your technology background have to do with my business?
Will I actually work directly with you?
Why did you start Your Page First?

LET’S TALK ABOUT YOUR BUSINESS

Book a free strategy call and let’s explore what’s possible.
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